Benefits of Trademark Applications
- Registered trademarks may help consumers distinguish between products and services, so that consumers can make better choices.
- Registered trademarks may protect your niche market, as trademarks represent brands. If a brand has a good reputation, consumers will choose the products and services of the specific brand. Registered trademarks may achieve the goal to preempt the market.
- Registered trademarks shall obtain exclusive rights and legal protection:
- Others shall not use the same or similar trademarks in the same or similar products and services.
- Others shall not infringe upon the exclusive rights of relevant trademarks. Owners of registered trademarks may file claims against infringers.
- Registered trademarks may be transferred, licensed, and inherited as intangible assets of companies or individuals. The values of registered trademarks may increase when a brand establishes its reputation.
Case Study: Protection of Trademark Interests
A is a well-famed leading ginger duck dealer in Taiwan with a black duck leaning to one side with a thumb up as its trademark. If another ginger duck dealer uses a mark similar to A’s trademark in its store signs and interior decorations, B uses A’s reputations as a free rider and mislead consumers to believe that B is an affiliate of A. A suffers losses. A may file trademark applications according to the Trademark Act to eliminate B’s infringements and file claims against B for A’s losses.
